The fruit gives seeds and you expand across geography and generations.
Wordsmith University is an Online Teaching and Learning Environment for Freelance Translators in specific and freelancers in general. Promoted by Wordsmith Communication – a Full Service Translation Agency with 99% Global Language coverage. Wordsmith University was conceived when Wordsmith Communication declared its two eternal business values. Market was created for Society and not vice-versa. We invest more money, attention and care on our freelancer colleagues rather than only on process and technology. The mission of Wordsmith University is to enrich and empower freelancers and freelancers-in-the-wings everywhere – in cubicles, in a work space more commonly called home or in classrooms.
Wordsmith Book of Business is a book, history, founder’s diary, business biography of our business journey starting with no capital but with a reason-defying hope. The Book is a candid story of Founder’s journey into the domain of translation, languages and language business after leaving the corporate job. The Book is a not a rags to riches story or chronicle of miracle events or self-congratulation. It tells a very common story filled with hope, joy, abyss of frustration, problems and solutions and also of grace and hope. Published five years back but remains a valued earner – money and friends for Wordsmith Team.
Fool’s Walk celebrates entrepreneurship and is a unvarnished and true story of two entrepreneurs who started their respective businesses after leaving their corporate career in a common ecosystem. If you are a corporate employee and thinking to start your own business or just started your business or planning to go freelancing, you should read the book. You shall thank the book and yourself for it. A true insiders account of how to build a business, survive, grow and be joyful. Without the joy, this book would not have come into being. Published on 1st April 2015.
This Primer on Sales is a honest and no-nonsense step by step primer written by a practitioner. The author as he calls himself Chats teaches you the most important function for your product, service – online or offline : selling. Rinse and Repeat. Wordsmith highly recommends the book for freelancers who will learn that they may do themselves and their business a great service if they follow the classical and time-tested method, process and discipline.
Technology and globalization are changing the environment for translators today. Is it possible to maintain a viable career in a climate of increased automation of translation and downward pressure on rates? Nicole Y. Adams’ book brings together the experiences of successful language professionals who have explored ways of capitalizing on their different skills to enter new areas and ensure viability and variety in their working lives.
Among other ideas, learn how:
• machine translation can be on your side
• language teaching is not confined to the classroom
• voiceover is not the exclusive domain of actors
• a translator can become the hero of a cartoon strip.
This book will inspire today’s translators and set them up for ‘success beyond translation.
Celebrity Branding & Brand Endorsements: An Insight
This book by Professor Kisholoy Roy focuses on the conceptual understanding of celebrity brands and brand endorsements with the aid of appropriate case studies. The book is categorized into two sections. The first section deals with the making of celebrity brands, the ingredients that go into making successful and durable celebrity brands and the concept of power branding. The section not just looks at some of the globally recognized and immensely popular fictitious celebrity brands like James Bond and Harry Potter but also some Indian ‘star’ personality brands like Amitabh Bachchan, Shah Rukh Khan and Sourav Ganguly. The second section talks about the science of brand endorsements and how the choice of a celebrity endorser gets influenced due to his/her performance in his/her professional domain. The section also discusses the ‘rub-off’ effect that celebrity endorsers have on brands. They are found to influence a brand’s character, image and identity.