Fool’s Walk

Fool’s Walk celebrates entrepreneurship and is a unvarnished and true story of two entrepreneurs who started their respective businesses after leaving their corporate career in a common ecosystem. If you are a corporate employee and thinking to start your own business or just started your business or planning to go freelancing, you should read the book. You shall thank the book and yourself for it. A true insiders account of how to build a business, survive, grow and be joyful. Without the joy, this book would not have come into being. Published on 1st April 2015.

Price $5

One of the Absolute Most prestigious colleges in the nation today have computer science and Also the Technology Areas as Main academic Branches; including the College of California Berkeley, San Jose State College, California State University – Long Beach, California Polytechnic State College, California State University – mla header Dominguez Hills, and Also the College of California, La. Not only does the education in these types of classes provide students with enormous breadth of knowledge and numerous career choices, but in addition provides a good foundation transition to the labour market and outside. The following is a list of some of their Absolute Most esteemed computer science colleges:

class=”single-product-title”>A Primer on Sales

This Primer on Sales is a honest and no-nonsense step by step primer written by a practitioner. The author as he calls himself Chats teaches you the most important function for your product, service – online or offline : selling. Rinse and Repeat. Wordsmith highly recommends the book for freelancers who will learn that they may do themselves and their business a great service if they follow the classical and time-tested method, process and discipline.

Price $5

Celebrity Branding & Brand Endorsements: An Insight

This book by Professor Kisholoy Roy focuses on the conceptual understanding of celebrity brands and brand endorsements

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with the aid of appropriate case studies. The book is categorized into two sections. The first section deals with the making of celebrity brands, the ingredients that go into making successful and durable celebrity brands and the concept of power branding. The section not just looks at some of the globally recognized and immensely popular fictitious celebrity brands like James Bond and Harry Potter but also some Indian ‘star’ personality brands like Amitabh Bachchan, Shah Rukh Khan and Sourav Ganguly. The second section talks about the science of brand endorsements and how the choice of a celebrity endorser gets influenced due to his/her performance in his/her professional domain. The section also discusses the ‘rub-off’ effect that celebrity endorsers have on brands. They are found to influence a brand’s character, image and identity.

Price $8.63

What is Music

This book is a collection of Reflections on the inexhaustible mystery called Music by internationally renowned musicians and conductors. Collected and translated by Dr. HJ Nagel – a musicologist and conductor and provides direct entry to the reflections of musicians about their craft, its need for our Being as human nature and on Life and Times.

In an age when we run the risk of men and women becoming machines, the reflections provide us a glimpse of our human nature and the eternal conflict and the balance between the hammer and the violin.

Price $3.50

An Intimate History of Bengal

Wordsmith University Founder Pritam Bhattacharyya’s work for over a decade in writing the history of Bengal for a period covering some five hundred years starting at at arbitrary point of 15th century. The author considers Calcutta his city, by adoption. The book is not written by a historian by profession. It is written as a labour of love and also an instrument to pass one’s time in a metropolis of 10 million. It is not a work of imagination or fiction. The Intimate History is more like the work of a novelist who has found that he does not have the requisite level of creative imagination. Hence the book remained a history book by which it is meant that the author always keeps the readers informed of when he talks of historical facts (and sources) and when he is imagining.

Price $12.99

The Wordsmith Sutras

This book is an experiment with the form of short essays (200 words – one quarto page) to capture the essentials of Life and Times. The Essays cover themes like Debt, Advertising, Education, Losing Job, Death, Relationships, Doubt, Sex, Celibacy and such complex threads that we stitch our lives with. It is a
product of author’s own zigzagging in Life without reference to any pre-fabricated package – ideological or philosophical. Author has written the book while just at the start of his entrepreneurial adventure after leaving a corporate career, quite absent mindedly in retrospect.